With all the Italian seaside resorts of Italy, beach buggy conversions of regular became somewhat of a trade. A little company called Ghia (now owned by Ford) specialized in these conversions and was chosen to create who the ‘Jolly’ conversions on Fiat’s 500, 600, Multipla (as seen in the previous model) and Giardiniera platforms.
Known at home as “La Spiaggina”, literally meaning ”beach-ette”, the Fiat beach-buggy was marketed worldwide as the Jolly, meaning “joker” in Italian. They were available in pink, coral, white, pale yellow and sky blue. Considered a success, the model had a healthy run from 1958 to 1966.