When it comes to advertising, companies have to double and triple check everything they’re going to publish. However, that is where their limits of control end, and once the ad is released into the wide world, strangest things can happen. For example, who could have thought that sliding Starbucks van door would turn their brand name into a word “Sucks” right next to the logo!
Another easy venue for advertising fails is, of course, the Internet, where the last thing a brand can control is what type of content is placed alongside their ad. With the wide use of contextual advertising, when the systems scan the keywords in the text and place supposedly relevant ads to it, brand names and products often end up in crime stories.