Absolut has a certain style of advertisements and a great variety. From what you can see here, it’s for les connaisseurs and it tries to attract people from certain domains by involving the name “absolut” and the bottle into certain photos or situations. They don’t offer ads that can be envied for their artistic touch, they’re quite simple to make. The geniality lies behind the art directors, to be more specific, the copywriters are the ones responsible for these interesting pieces.
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